Wedding Photography Blog Copywriting Ideas

As photographers, we love to let our pictures do the talking. You probably didn’t get into wedding photography to do a lot of writing! However, a wedding photography blog is incredibly important for photographers to display their work, improve their SEO, and educate their clients.

Blogging weddings you have photographed is a great way to reach more potential clients and earn more business. We know from Google’s algorithms that, in order to rank well on search engines, your blogs should contain about 400 words. However, knowing what to write is difficult! That’s where I come in! Here are copywriting tips for writing wedding photography blogs that actually rank on page one of Google!

How to Write Content for Wedding Photography Blogs

Pull from your Wedding Photography Questionnaire

As a wedding photographer, it’s likely that you send a questionnaire to your clients before the big day. Consider adding questions to your questionnaire that will help you write interesting, unique content about the couple. Here are a few questions you should add to your wedding photography questionnaire that will help with writing your engagement session or wedding photography blogs

• How did you meet?
• Tell me the proposal story!
• What made you choose your wedding venue?
• Where are you going on your honeymoon?
• Are there any unique or personal touches you are including in your wedding day?

Link to Past Wedding Photography Blog Posts

Linking to other content on your website is fantastic for your SEO. These links to your content are called backlinks. As you write new wedding photography blogs, consider how you could link this blog to another existing blog post or page on your site. Maybe you shot at their venue before. Maybe you blogged this client’s engagement session and you can refer back to the last time you shot together. If you’re really struggling to find connections, you can even just include a plug to your main weddings page where people can book with you. Whatever you can come up with, try to include at least one link back to another page on your site!

Focus on your Favorite Part

Recapping an entire wedding day can be difficult and overwhelming. Instead, focus on what stood out during this wedding. Was the wedding party especially fun and supportive? Maybe the ceremony and vows were incredibly emotional? Perhaps the decor was unique and Pinterest-worthy! Often, it’s easiest to write about something you’re excited about! Let yourself focus on a few exciting aspects of the day rather than feeling like you need to cover it all.

Use a Voice Memo on your Phone

This is one of my favorite blog copywriting ideas! During or after your wedding, use a voice memo on your phone to talk about the day. It’s usually way easier to remember details of the day when it’s fresh in your mind. All the little moments are often the most important for painting a clear picture of the wedding day. As a pro tip: use a voice to text feature on your phone to turn your words into writing that you can copy/paste right into a blog post!

Write like YOU

This may be the hardest part of blogging, but try to write in your voice. What does that mean? Write like you’re telling your best friend about the wedding day. Yes, professionalism is important, but you also want a potential client reading the blog to know who you are. Don’t overthink it. Just get words on a page!